Most franchises chase ROI.
Becky Wang chased impact—and got both.

In this episode of The Franchise Growth Show, I sit down with Becky Wang, founder of Butterfly Home Care, to break down how a deeply personal mission became a lean, tech-enabled franchise model that empowers caregivers and delivers life-changing support to underserved communities.

A Founder’s Story That Started with Family

Becky left a high-powered business and tech career to care for her son with autism. But what she couldn’t find in the system, she built herself.

That turned into Becky’s Healthcare.
And then, into Butterfly Home Care—a franchise system where:

• Caregivers are trained and supported
• Cultural responsiveness is non-negotiable
• Margins are healthy—and impact is real

A Mission-First Model That Still Makes Margin

Too many purpose-driven businesses stall out because they lack structure. Becky’s different.

She built:

• Low-overhead, fast-ramp franchise units
• Prepaid care packages = cash flow friendly
• Tech stack that supports quality, not chaos
• Operational playbooks that keep standards high

And she didn’t lose sight of her “why.”

Tech-Enabled, Heart-Led

Butterfly isn’t just scaling services. It’s scaling stories—families getting the care they deserve. Caregivers finding jobs that feel like purpose.

And the AI, scheduling tools, and internal apps? They’re not fluff. They’re force multipliers.

Because tech doesn’t replace care—it enhances it.

Key Takeaways

• Founders with lived experience build better systems.
• Low overhead + prepaid revenue = operational freedom.
• Mission doesn’t have to come at the expense of margin.

If you’ve ever wondered how to franchise a purpose—this is the blueprint.

🎧 Watch the full episode here: YouTube Link
📩 DM me “BLUEPRINT” for franchise frameworks
🌐 www.twinflametx.com

Joe Carter
Founder, Twin Flame Group
Host of The Franchise Growth Show

We help founders scale systems that serve.