Most founders build a job.

Adam Povlitz built a machine.

In this episode of The Franchise Growth Show, I sat down with Adam—CEO of Anago Cleaning Systems—to dissect how a family-run janitorial service became a $100M+ franchise empire with 1,800+ units worldwide.

And it wasn’t just scale—it was smart scale.

Cleaning Isn’t Sexy. But It’s Smart.

Here’s the catch: most people overlook commercial cleaning.

Adam didn’t.

• Low overhead
• Recurring B2B revenue
• Recession resistance

It’s the classic boring-but-beautiful business model. And Anago’s Master Franchise system makes it even more powerful.

Why Anago’s Master Franchise Model Wins

Adam flipped the script on franchise development:

• Master Franchisees run a business, not a mop
• Franchisees sell and support, not clean
• Corporate handles backend and brand ops

This model attracts executive operators, not side-hustlers.

The result? Territories that pull in $2.7M+ in average revenue, with deep margins and serious infrastructure.

The 3 Value Drivers Private Equity Loves

Adam dropped gems for any founder eyeing a future exit:

1. Predictable cash flow
2. Replicable systems
3. Owner independence

PE firms love Anago’s playbook because it checks all three. The real kicker? They scaled lean, with tech and training that don’t break ops.

Territory Economics: What Top Franchisees Earn

Want numbers? We got ‘em.

• Top performers are profitable in year one
• Strong multi-year compounding from B2B contracts
• Multiple revenue layers: cleaning, supplies, consulting, tech fees

This isn’t janitorial. It’s B2B infrastructure with serious lifetime value baked in.

Key Takeaways

• Smart models > more franchisees. Anago grows with leverage, not churn.
• Cleaning is a cash flow king. Underrated, underpriced, and built for scale.
• Recurring revenue + systems = high-multiple exits. Period.

If you’re building a service brand—or thinking about franchising—this episode is a masterclass in what real value looks like.

Watch the full episode:  https://youtu.be/a0zthQjGzZA

🎧 Listen now and grab the Strategic Growth Blueprint we reference in the show.
📩 DM me “BLUEPRINT”
🌐 www.twinflametx.com
📧 joe@twinflametx.com

Joe Carter
Founder, Twin Flame Group
Host of The Franchise Growth Show

You don’t have to clean buildings to build an empire.
You just need the right model.