Most founders chase scale.

Angela built value.

In our latest Franchise Growth Show episode, I sat down with Angela—the powerhouse behind Roamin’ Restrooms—to unpack how she turned a business no one wanted to touch into a franchise-ready brand buyers now line up for.

Yes, we’re talking luxury porta potties. And yes—it’s brilliant.

From “Gross” to Premium: The Power of a Brand Pivot

Truth is, most people would’ve seen a dirty, low-margin hustle.

Angela saw an opportunity to dominate a niche with zero brand loyalty and a lot of customer pain.

She didn’t just clean up the product. She elevated the entire experience.

• White-glove service in an overlooked industry
• High-end interiors, digital booking, consistent branding
• Strategic pricing that supported premium margins

It wasn’t a pivot. It was a positioning play—and it worked.

Systems Built for Scale (and Sanity)

You know I’m always beating the drum: Buyers don’t pay for hustle. They pay for systems.

Angela got that early.

We broke down:

• How she built processes that didn’t rely on her
• The tech stack that enabled scale without chaos
• Why her operations are franchise-worthy—even if she never franchised

That’s the kind of infrastructure that commands a multiple.

Operator → Builder: The Hardest Shift in Business

Most founders stay stuck doing.

Angela made the leap to designing.

We talked through the mindset moves that helped her:

• Let go of control without sacrificing quality
• Train franchisees using playbooks, not guesswork
• Focus on brand transferability, not just revenue

This is textbook Strategic Growth Blueprint in motion.

What Made Roamin’ Valuable to Buyers?

She didn’t wait for a broker to tell her.

Angela reverse-engineered her exit strategy early:

• Clear financials
• Documented systems
• Transferable brand
• Franchisee-ready ops

That’s what made Roamin’ Restrooms irresistible to investors and scalable beyond her.

4 Modus Operandi on Full Display

Angela didn’t just talk theory—she lived it:

• Clear Goals: Elevate the porta potty industry
• Measurable Milestones: Revenue, retention, and franchise unit targets
• Specific Actions: SOPs, tech stack, brand audits
• Weekly Accountability: Metrics, training, and franchisee feedback loops

Simple? Yes.
Easy? No.
Worth it? Absolutely.

Key Takeaways

• Franchising isn’t the goal. It’s the byproduct of smart building.
• You can 5× revenue and still be unsellable if you’re in the weeds.
• Service-based businesses aren’t limited. They’re often overlooked goldmines.

Angela proved that niche + systems + strategy = power brand.

Want the Strategic Growth Blueprint we discussed in the episode?
📩 DM me “BLUEPRINT”
🌐 www.twinflametx.com
📧 joe@twinflametx.com

Joe Carter
Founder, Twin Flame Group
Host of The Franchise Growth Show

We help founders scale strategically—and exit powerfully.

Ready to know your real value?

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